PLANS AND CAMPAIGNS





HANDSHAKE
ACTIVATION
CAMPAIGN



2020



As a marketing intern for Loyola's Career Services office, I needed to develop a campaign to increase student account activations on Handshake, the university's new job portal platform. I decided to call the campaign "The 50/50" in an attempt to remind the 50% of remaining unactivated students that, unlike 50% peers of their peers who had already activated, they were missing out on valuable career development opportunities by not using Handshake. The campaign encouraged students to activate through email newsletters, social media, and print advertising.



TESLA M
MOTORCYCLE
MARKETING PLAN



2019



For my International Marketing class, I helped produce this marketing plan for a group project. Over the course of a semester, we were tasked with developing an original product and launching it in a specific foreign market, as well as developing a comprehensive foreign market entry strategy, consumer behavior analysis, and macromarketing analysis with SWOT and PESTEL models. We developed the Tesla M: a brand new line of convenient, affordable, and environmentally-friendly motorcycles to launch in Germany. Specifically, I focused on market entry strategies and KPIs.



STUDENT ACADEMIC SERVICES AWARENESS CAMPAIGN



2019



As part of an entire division rebrand, I worked with my coworker and supervisor to develop an awareness campaign to promote one of Loyola's largest divisions: Student Academic Services. Our target audience was 10,000+ undergraduate students, so we developed various strategies to reach them by reiterating the division's purpose and value through website content, launching a new social media account, tabling, and ultimately sponsoring a school basketball game. We also distributed custom Student Academic Services stickers and beanies that I designed.



GRANOLAB!
COMPANY DIGITAL
MARKETING PLAN



2019



For my Digital Marketing class, I helped produce this digital marketing plan for a group project. Over the course of a semester, we were tasked with developing a new product idea to launch on Kickstarter and creating a digital marketing strategy for it that would utilize efficient website design, search engine optimization, and paid search advertisements. Our product was GranoLAB: customizable nut-free nutrition bars produced in 100% nut-free facilities. Specifically, I worked on our website wireframe, link-building strategies for SEO, and wrote copy for paid search ads.